MEET MOB

I’m experienced and I’ve seen a lot over the years. I’ve learned a lot too. And I bring that wealth of knowledge to this media buying business which I established in 2020.

I started my working life as an accredited accountant, so you can understand why I’m big on the little things. And it’s served me and my clients well in the world of spreadsheets, spot lists and media plans which require accuracy and serious attention to detail. 

Before too long, I moved into the world of media and advertising in a number of small Melbourne agencies before stepping up to J. Walter Thompson, a full-service agency working with big brands. The role also took me overseas with stints in Hong Kong and London. And later I even tried my hand at TV advertising sales.

More recently, I was Head of Media & Trading and Media Director at Frontier Media for over a decade working with some incredible clients and helping to grow the agency to $30 million+ per year.

I’ve always developed strong long-term working relationships with clients based on values of trust, accuracy and results. 

And you don’t do more than 30 years in the media industry without knowing how to get along and enjoy working with a wide range of people. That’s me down to a T. 

I value the great relationships I have with sales teams, media executives and agency partners across the sector. But what matters most to me is providing a quality service for my clients that helps to make their campaigns succeed and their businesses grow.

While I live in Sydney with my family now, I was originally from Melbourne and I’m a die-hard St Kilda fan. It’s a proud club with a long history, being just one of 8 foundation AFL clubs going back over 120 years. And they’ve only won the premiership once in 1966, when I was knee-high to a grasshopper. 

So when I decided to start my own business, I wanted to do it in a way that stayed true to who I am, what I stand for and with a nod to the team that I’ve followed since I was a boy. Hence the name saint mob media. 

I’m also a founding partner of EQUILBRIUM consult, a collective of media management experts providing a range of coaching and consulting services.  

Get in touch - let’s catch up for a coffee (in person or virtual) and talk about how I can help you and your business.

Cheers, MOB.